Industries Funeral homes Allied health & NDIS Trades

Get your week back, grow while you do — spelled in letterpress wood-type printing blocks

AI was supposed to save time. Instead, it's become one more thing to keep up with.

They called at 7pm, emailed after hours, or went quiet after the quote. By the time you replied, they had gone with someone else.

Growbly builds one system that stops that: every enquiry logged, a reply drafted in your voice within minutes, every quote and past client followed up on schedule. A person always presses send, and you own it outright.

Book a free 20-minute call

Two founding partner spots at $924, audit plus install, in exchange for a case study. Standard rate $2,500.

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Built for owner-led service businesses where trust, follow-up, and reputation matter. Currently focused on funeral homes, NDIS and allied-health providers, and specialist trades. Delivered online across Australia and internationally.
01 Colophon · who is behind this
Olivia, owner of Growbly OliviaOwner

I spent four years running a domestic cleaning business, then learned print media, taste, and advertising basics inside an ad agency. What pulled me to AI was not the hype. It was watching how much of people's lives get eaten by work that does not need them.

Work should leave room for a life, for family, for the things you are actually here to build. AI can be the key to that, but only if someone knows what to build and why. Left to most people, the promise quietly becomes more load, not less.

This is the work I do. I build the enquiry and follow-up system for your business, in your voice, so the time it gives back is real.

02 What is actually happening ✎  The diagnosis

An enquiry lands at 7pm while you are with a customer. A referral waits three days for a reply. A client you served last year has not heard from you since.

Each gap looks small. Together, they cost you the customers you already earned.

Enquiry capture and follow-up software has existed for years. What it has never done is know your business, or tell you which gap is costing you most. We find exactly where enquiries slip, where quotes and referrals fall off, and where past clients go quiet, then build the one system that closes it: drafted in your voice, human-approved before anything is sent, built in accounts you own.

03 What it costs, what you get

One system. Built once, owned by you, no subscription stack.

An audit, then one build, then an optional ongoing tier. Here is exactly what each step costs and what you receive.

The Growth Leak Audit

Find which enquiries, follow-ups, and repeat clients you are losing, and what that costs in hours and dollars. See one fix working before you commit.

$495 AUD one-off, credited toward the Install if you proceed within 30 days

In one 90-minute online video working session, we trace how enquiries, follow-ups, repeat opportunities, and internal knowledge currently move through your business. We score it in hours and dollars: the time you lose writing and replying, the enquiries that go quiet before anyone follows up, and the repeat or referral growth you are leaving on the table.

What is included.

  • A 90-minute structured online video session tracing how enquiries, follow-ups, and opportunities currently move through your business
  • One working fix built during the session: a live automation configured for your business, yours to keep whether or not you proceed. If you continue, it becomes the first module of the Full System Install.
  • A written report scoring your hidden losses in hours and dollars, typically 6 to 10 pages, delivered within five business days
  • A ranked priority roadmap: what deserves action now, what can wait, and what should stay manual, plus the basic skeleton to build it yourself if you choose to
  • Full credit toward the System Install if you proceed within 30 days

Full System Install

Built once, in your voice, in two weeks.

$2,500 AUD standard rate. Founding partner rate $924.

A fixed-spec system built around what your audit found: every enquiry and referral logged and answered the same day, every unconverted quote chased, every past client re-contacted on schedule. It runs on a knowledge base built from your own writing, so nothing reads like software wrote it. AI drafts, your team sends. Handover inside two weeks.

What is included.

  • A 60-minute kickoff video call, plus a source pack built from your own writing, so replies sound like you
  • Your Second Brain — a Claude knowledge base built from your services, pricing, FAQs, and tone of voice. It drafts replies in your voice, not a generic AI voice.
  • Enquiry capture and reply drafting — every web form, email, and Facebook enquiry logged (Facebook lead forms and page messages, where Meta allows connection), a reply drafted in your voice within 5 minutes
  • Two custom automations — your choice from: follow-up sequence for cold leads, quote/referral follow-up, review request on completion, or waitlist recovery
  • Human approval built in: the system drafts and reminds, your team reviews and sends. Nothing auto-sends.
  • A one-page operating guide your team can run without you
  • Two video walkthroughs, plus a two-week tuning window: we keep tuning until at least eight of ten drafts need no more than a quick read before you send them

Built with Claude for the Second Brain and drafting layer, run through the Claude API in your own account, and Make.com for the workflows. Built in your accounts, owned by you. Running costs after handover: roughly $30 to $50 AUD a month total at typical volumes, paid directly to the tool makers. We add no margin and resell nothing.

Growbly Care, from $250 AUD/month: automation monitoring, a monthly brain refresh, and priority fixes inside two business days

✎ Claude, Make, and the rest are available to anyone. What is not available off the shelf is knowing which system your business actually needs and building it to a tested standard. That judgement is what the audit finds and the install builds. You walk away with a system that is yours, built around your business, your voice, and your customers. Growbly Care is optional, cancel any time.

04 Who this is for

Built for a type of owner, not every business.

We qualify on the owner before the industry: someone who reviews how their business runs before a crisis forces it, is comfortable saying I do not know, and thinks long term.

Engraving of an early wooden printing press
The printing press multiplied a printer's judgement. It never replaced it.
05 An honest question

Could you build this yourself?

Probably. Claude is available to anyone. Make.com has free tutorials. Gmail can even draft replies for you.

So why does this work differently?

The difference is not the plumbing. It is the context.

A reply drafted by Gmail or ChatGPT does not know your business. It does not know your services, your pricing, your tone with the people you serve, or the specific way you handle a first enquiry. It writes a generic reply that sounds like a smart assistant, not like you.

Your Second Brain does know those things. We build it from your actual writing, your FAQs, your team structure, your processes. It drafts replies in your voice, not in a generic AI voice.

The automation catches what email alone misses: web forms, Facebook lead forms and page messages where Meta allows connection, and enquiries from every direction, all in one place. Phone call capture can be added on the care plan. Follow-ups run on a schedule, not on memory.

What takes most owners 30 to 40 hours to configure and test, we hand over inside two weeks. If you want to try first, book the audit. We will tell you exactly where to start. If you hit a wall, you know where to find us.

06 What might deserve a system ✎  The judgement call

What might deserve a system?

A system may be worthwhile when:

A system may be unnecessary when:

The Growbly Audit exists to tell the difference.

07 The install guarantee ✓  The terms

The terms, plainly.

We diagnose before we build, so nothing is built on a guess.

08 Your data ✓  Handled plainly

What we touch, and what we never do.

We work inside your business, and in your industry that carries weight. Here is exactly how your information is handled.

Read the full privacy policy

※

Now taking 2
case-study partners.

Two businesses can receive the Audit and the Full System Install at founding rate. In exchange, you share the numbers for a baseline, use the system for 60 days, and let us document the before and after as a case study. One price, everything included.

Founding case-study rate
$924 AUD · standard rate: audit + install $2,500 AUD (audit fee fully credited)
Book a free 20-minute call
Not ready for a chat? Get one practical AI experiment you can try this week →
09 Marginalia · common questions
No. It drafts alongside your practice management or job software, it does not integrate with it. Nothing is replaced, nothing new is forced in, and you never hand over account access.
No. We never put an AI phone bot or auto-responder between you and a customer. AI drafts, a person always sends. Your reputation stays yours.
Claude for the knowledge base and drafting layer, run through the Claude API in your own account. Make.com for the automations. Whatever you already use for email and records, we connect to it, we do not replace it.
Costs run in your own name: the Claude API (typically $10 to $20 AUD a month at normal enquiry volumes) and Make.com (the free tier often covers the two automations; about $15 AUD a month if you outgrow it). If you also want Claude for day-to-day use, one Claude Pro seat is about $35 AUD a month, and a Claude Team plan only makes sense once five or more staff want direct access. You pay the tool makers directly. Nothing ongoing comes to us unless you choose Growbly Care, from $250 AUD a month.
No. The SOP covers everything. If something is not working as it should within the first 30 days, email us and we will fix it or refund the install fee, no chasing required.
Book a free 20-minute call. We will tell you exactly where to start. Most owners find that knowing what to build, and the time it takes to build it well, is the part worth paying for.
Yes. Sunshine Coast, Queensland. Everything we build is delivered online, so we work with businesses across Australia and New Zealand.
Your business keeps changing after handover: services shift, staff change, your voice evolves. Growbly Care (from $250 AUD a month) monitors your automations, refreshes the brain monthly, and turns around priority fixes within 2 business days. Some clients run solo instead, and that is fine.
Audit fee is due at handover of the report. The install is 50% due as a deposit before delivery begins, and 50% at handover. No retainers, no lock-in.