Will an AI ever speak to a grieving family?

No, never. Nothing automated ever touches a family. The system captures, logs, reminds, and pre-drafts. A person always reviews and always sends. That rule is written into how every Growbly system is built.

What does the Growbly Audit cost for a funeral home?

$495 AUD. It is a 90-minute video call plus a written report within five business days, scoring where enquiries, follow-ups, and hours are slipping, in hours and dollars. It is credited toward the install if you proceed within 30 days.

How is family and case information handled?

Anything sensitive is anonymised before it goes near an AI tool. Family records stay in your systems and your accounts. Growbly never keeps copies, and access ends at handover.

Do you understand how funeral homes actually work?

The audit is built around how enquiries actually reach a funeral home: at-need calls at any hour, pre-need enquiries that need patient follow-up, and aftercare contact that keeps a family's trust for the next generation.

What does it cost to run each month?

Costs run in your own name: the Claude API (typically $10 to $20 AUD a month at normal enquiry volumes) and Make.com (the free tier often covers two automations; about $15 AUD a month if you outgrow it). You pay the tool makers directly. Nothing ongoing goes to Growbly unless you choose a Care Plan, from $250 AUD a month.

For independent funeral homes

The enquiries you never see are the services you never hold.

A family calls at 7pm while you are with another family. A pre-need enquiry waits three days for a reply. Growbly finds where enquiries and follow-ups slip in your funeral home, then builds the system that catches them, in your voice.

Book a free 20-minute call

No AI ever speaks to a family. A person always sends.

Founding partner: two spots remain at $924 for the audit + install (standard rate $2,500 after).

01 Where it slips

You do not feel an enquiry leaking. That is the problem.

You would fix a dripping roof the day you heard it. Enquiry leaks make no sound, so they run for years. You are with a family, the phone rings once, and a first call worth thousands of dollars in care quietly goes to whoever answered. The three places it happens in almost every independent funeral home:

After-hours and missed enquiries At-need calls do not keep office hours. Every one that reaches a voicemail and never gets a same-day reply is a family served by someone else.
Pre-need follow-up that depends on memory Pre-need enquiries need patient, months-long follow-up. When it lives in someone's head, it stops the week they get busy, and that is every week.
Aftercare contact that never happens The families you served last year are your referrals and your next generation of trust. Most have not heard from you since the service.

02 What we build

The back office gets a system. The family gets you.

It starts with the Growbly Audit: a 90-minute video call, then a written report within five business days scoring where your enquiries, follow-ups, and hours are slipping, in hours and dollars. If the numbers say build, we build only what the audit earned:

A knowledge base that writes in your voice: your services, your tone with families, your FAQs, your team
An enquiry capture system, so every call and email gets logged, drafted, and followed up, including after hours
A pre-need follow-up sequence that runs on schedule instead of memory
An aftercare and anniversary contact rhythm, drafted for your review, never sent without you
A one-page SOP your team can run without you in the room

Nothing automated ever touches a grieving family. The system captures, logs, reminds, and drafts. A person always reviews, and a person always sends.

The audit is $495 AUD, credited toward the install if you proceed within 30 days. The install is $924 AUD at the current founding partner rate (standard rate $2,500 after), with a 30-day fix-or-refund guarantee. No retainers, no lock-in, and the system lives in accounts you own.

03 The business brain

Decades of how you do things, finally written down.

The install's first job is capture. Your services, your pricing logic, the way you speak to families, the decisions you make on autopilot after years of this work: it all comes out of your head and into a knowledge base that holds it permanently. Catching enquiries is only the first thing that context gets used for. Once the brain knows your funeral home deeply, you can ask it for:

A difficult conversation or complaint response, drafted in your tone before you pick up the phone
A launch plan for a new offering: pre-need seminars, cremation packages, memorial products
Onboarding and training documents for a new funeral director or admin hire
Community content that builds trust: grief resources, what-to-expect guides, plain answers to the questions families are afraid to ask

One build, deep context, and each of these becomes a twenty-minute job instead of a lost weekend.

04 Your data, in this industry

We handle family information the way you would: carefully, and as little as possible.

We work with businesses whose reputation is their entire asset, and none more than yours. Anything sensitive we encounter during a build, family names, case details, contact records, is anonymised before it goes near an AI tool. Your records stay in your systems. We keep no copies, and our access ends at handover. The full policy is written in plain language, not legal fog.

Read the full privacy policy

05 Common questions

Will an AI ever speak to a grieving family?: No, never. Nothing automated ever touches a family. The system captures, logs, reminds, and pre-drafts. A person always reviews and always sends. That rule is written into how every Growbly system is built.
What does the audit cost, and what do I get?: $495 AUD. A 90-minute video call, then a written report within five business days scoring where enquiries, follow-ups, and hours are slipping, quantified in hours and dollars, plus a short video walkthrough and a one-page starter guide. It is credited toward the install if you proceed within 30 days.
How is family and case information handled?: Anonymised before it goes near an AI tool. Records stay in your systems and your accounts. We never keep copies, and access ends at handover.
Do you understand how funeral homes actually work?: The audit is built around how enquiries actually reach you: at-need calls at any hour, pre-need enquiries that need patient follow-up, and aftercare that keeps a family's trust for the next generation. If we find your week does not leak, we will tell you that too.
What does it cost to run each month?: Costs run in your own name: the Claude API (typically $10 to $20 AUD a month at normal enquiry volumes) and Make.com (the free tier often covers two automations; about $15 AUD a month if you outgrow it). You pay the tool makers directly. Nothing ongoing comes to us unless you choose a Care Plan, from $250 AUD a month.

The enquiries you never see are the services you never hold.

You do not feel an enquiry leaking. That is the problem.

The back office gets a system. The family gets you.

Decades of how you do things, finally written down.

We handle family information the way you would: carefully, and as little as possible.

Find out what your missed enquiries cost.